VICE’s Fall From Counterculture Hipster Rag To Neoliberal Government Mouthpiece | WHAT REALLY HAPPENED


VICE’s Fall From Counterculture Hipster Rag To Neoliberal Government Mouthpiece

As a brand, VICE is built around an anti-establishment vibe that’s always feeling the pulse of the fringe. So how did VICE go from producing a niche magazine in Canada focused on street style and sex, to being a bona fide multimedia empire that includes a popular website, growing digital footprint, and partnerships with major corporations?

The shift happened gradually. There was $200 million from Disney and another $70 million from 21st Century Fox that made Rupert Murdoch a major owner. One talk show sponsored by Bank of America, and another hosted by career Islamophobe Bill Maher. World-famous puppet master George Soros, who funds coups in favor of NATO, got his own segment. Throughout all of this, VICE Media expanded by quietly embracing the very corporate and government entities that hold the least credibility with its own, young audience.

While positioning itself as a ballsy, no-holds-barred alternative to the mainstream media, it’s actually become the mainstream media. VICE Media hasn’t just sold itself out to the neocon agenda, it’s also normalized that agenda among its audience through its growing digital platform.

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