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The box office numbers and audience reviews for “woke” movies have been tanking—and efforts to negate that problem are clearly part of the Hollywood machine’s promotion budget these days. This has never been more obvious than in the case of the live-action release of Disney’s “The Little Mermaid.”
The Internet Movie Database (IMDb), one of the top sites people turn to in order to decide whether or not they want to see a film, has taken unorthodox measures to curb the influx of terrible reviews the movie is getting.